Stephanie Gottlieb

Stephanie Gottlieb is the founder and creative director of Stephanie Gottlieb Fine Jewlery, a New York City- based brand. She has become one of the most recognizable names in contemporary jewelry, known not only for her vibrant and modern designs but also for her integrity, advocacy, and commitment to empowering others. Stephanie Gottlieb’s career embodies creativity, courage, and conviction. Gottlieb’s journey reminds us that true success is not measured by fame or followers, but by the impact one leaves on others. Her dedication to empowering women, speaking up for what is right, and staying true to herself proves that true beauty shines brightest when it is rooted in purpose.

1. What initially drew you to the world of jewelry, and how did your journey begin in the industry?

I’ve always loved jewelry — but more than that, I’ve loved what it represents. Jewelry marks our biggest moments: celebrations, milestones, memories.  I have vivid memories of playing with my grandmother’s jewelry, she kept in this little box; and digging through my mom’s drawer to find the perfect piece to match an outfit (when she would let me borrow).. After college, I didn’t know exactly what I wanted to do, but I was offered an internship to work for a diamond company in New York’s Diamond District, and that’s where I truly fell in love with the craftsmanship and storytelling behind every piece of jewelry. I realized I wanted to bring a fresh, more personal voice to the industry — something modern, colorful, and approachable — and that’s how my brand was born.  At the time, there were very few female voices in the Bridal space, and I saw an opportunity to speak to women in a language they could understand, to educate them about diamonds and jewelry, and to invite them into what often felt like an intimidating, and unwelcome space.

2. You studied at the University of Michigan and later trained at the GIA. How did that academic background shape your approach as a designer and entrepreneur?

Michigan gave me a foundation in marketing and strategy — I learned how to think critically, solve problems, and work hard. My time at GIA (the Gemological Institute of America) gave me the technical foundation — how diamonds are graded, how jewelry is made, and what quality really means. But I would say the most important opportunity I had was my first job; being exposed to the product, and working for a small company where they allowed me to learn every part of the business, both set me up to love what I was doing, and to feel some ownership over my successes.  It was that experience that really encouraged me to try something on my own.

3. You’ve worked with major brands and celebrities — what’s one collaboration or custom piece that felt especially meaningful to you?

Honestly, the most meaningful pieces are usually the personal ones — engagement rings, push presents, or jewelry that marks a special milestone. Those are the pieces that carry emotion and legacy. But I’ve also loved collaborating with other female-founded brands — it’s always powerful to bring different creative voices together and celebrate women supporting women.  For example, our most recent collaboration with Oak & Luna allowed me to create a collection of jewelry in a more approachable price point, using materials that we historically have not in our own Fine Jewelry collection; and I love being able to invite new clients into the Stephanie Gottlieb world.  

4. Since 10/7 you have been an outspoken activist, using your platform to combat antisemitism. You launched Stars for Support, raising over $160,000 for UJA. Can you tell me what spurred you to do this?

After October 7th, I felt a deep responsibility to speak up — not just as a Jewish woman, but as someone with a platform and a voice. In fact, I actually started my Stars for Support initiative in January 2022, almost 9 months BEFORE October 7.  I saw a rise in antisemitism happening across the media, and I wanted to turn my fear and outrage into action.  The  initiative raises funds and awareness for the Jewish community through the sale of our Star of David designs. It was about using what I know best — jewelry and storytelling — to help others feel seen and supported during a really painful time.

5. Were you fearful that your advocacy — and spreading your message proudly to over half a million Instagram followers — could potentially hurt your sales?

Of course there was some fear, because any time you take a stand publicly, you risk losing people who disagree with you. And I definitely did!  I lost thousands of followers on Instagram, and continue to lose each and every time I speak up.  But I believe authenticity is more important than popularity. If I didn’t use my platform to speak up for what I believe in, it would feel disingenuous. What I’ve learned is that when you act with integrity, the right people will stand with you — and that kind of community is worth everything.

6. Lastly, any advice to young girls who want to get into the fashion industry?

Be curious, be resilient, and trust your voice. The fashion industry can seem intimidating, but it’s changing — and there’s room for new perspectives. Learn as much as you can, work hard, and don’t wait for someone to give you permission to start. You don’t need to have it all figured out — just take one step, and then another. Passion and persistence will take you further than you think.